It feels outdated, is difficult to manage or no longer explains clearly what you offer. Often the fix is better structure and content. Sometimes a leaner rebuild is the smarter move.
Websites + content
Need better
marketing?
I need senior support.
What needs attention?
Select one. It will travel with you to the enquiry.
SEO and AI visibility make it easier for people and search tools to understand what you do. The content, structure and technical foundations of your website affect what Google, ChatGPT and other search tools can find about your business.
SEO + AI visibility
Social media should help your business, not become another job. You may need a clearer direction, stronger content or practical help turning ideas into posts, without adding another complicated content process.
Social media + content
Getting found is only part of the work. Google Ads, LinkedIn campaigns, paid social and focused landing pages give interested people a clear reason to get in touch.
Paid campaigns + lead generation
Contacts and follow-ups end up scattered across inboxes, spreadsheets and half-used tools. A clear system shows which leads need a reply, what happens next and where the information belongs.
CRM + follow-up
Recurring tasks take time and create avoidable gaps. Marketing automation can handle repetitive steps, and AI can support selected tasks. Important decisions stay with you.
Marketing automation + AI
Get found.
Make your business easier to find and understand, across languages, search engines and AI answers. Sometimes that means improving what's already there. Sometimes it means building something new and lean, with SEO and AI visibility built in from the start.
Website optimisation · Landing pages · Website content and structure · SEO · AI visibility · Website migrations
Get leads.
Visibility only pays off once it turns into real conversations. Paid campaigns and landing pages make the next step clear. Lead scoring, lead nurturing and outreach help you focus on the right leads.
Google Ads · LinkedIn Ads · Social media advertising · Landing pages · Lead scoring · Lead nurturing · Outreach
Get organised.
Marketing is easier to manage when campaigns, follow-up and reporting are part of the same plan. Forms, CRM and handovers each have a clear role.
Marketing planning · Content planning · Campaign management · Forms and follow-up · CRM setup · Reporting
Save time.
Recurring marketing work should not depend on copying information from one tool to another. Marketing automation can move information and trigger follow-ups. AI can support selected tasks, with the result checked before it is used.
Marketing automation · AI workflows · Automated follow-up · Notifications · Process documentation
Senior support for
launches, campaigns
or backlogs.
You know what needs doing, but everyone is already stretched. I can step in without a long ramp-up and start working on what needs attention. Your team stays involved and knows what I’m working on.
Suitable work
Marketing audits and planning
Websites and landing pages
SEO and AI visibility
Google Ads, LinkedIn Ads and paid social
Social media and content support
Lead generation and nurture sequences
Marketing automation and AI
Tell me about the project.Raffaela Züst · Based in Málaga
You work
directly with me.
Swiss senior marketing professional, based in Málaga. I’ve worked in marketing since 2009: in-house, in agencies and independently, including as CMO and Chief Sales Officer ad interim at a B2B SaaS company.
15+
Years in marketing
Selected tools
Google Ads · Meta Ads · LinkedIn Ads · GA4 · GTM
Webflow · WordPress · HubSpot · Zapier · n8n
A few practical questions.
What kind of marketing work can you help with?
I work on websites, SEO and AI visibility, paid campaigns, social media, lead generation and marketing automation. You can bring me in for one task or for a wider piece of marketing work.
Can you improve my existing website, or build a new one?
Both. I can improve the structure, content and SEO of an existing website or build a lean website or landing page. I do not build large custom websites on my own, but I have led larger website projects delivered with designers, developers and agencies.
Can you help my business appear on Google and ChatGPT?
Yes. I work on the content, structure and technical setup that help Google and AI tools understand your business. Rankings and mentions cannot be guaranteed.
Do you manage Google Ads, LinkedIn Ads and Meta Ads?
Yes. I plan and run Google Ads, LinkedIn Ads and paid social campaigns, including Meta Ads. The right channel depends on your offer, audience and budget.
Can you help us generate and follow up with leads?
Yes. Paid campaigns and landing pages can help generate enquiries. Lead scoring, nurture sequences and outreach help you focus on the right leads and follow up.
Do you work in English, German and Spanish?
I lead projects and deliver detailed work in English or German. I can communicate in Spanish and work with Spanish-language content. For final Spanish website copy, I recommend a review by a native speaker before publication.
Do you work with businesses outside Málaga?
Yes. I’m based in Málaga and work remotely with businesses across Europe. I can travel for meetings or specific project phases when needed.
How does a project start?
We start with a short conversation about what is not working and what needs to happen. I then suggest a scope and fee before the work begins.
Tell me
what’s stuck.
A few lines are enough.
I’ll tell you what I can take on.
I read every enquiry myself.